LinkedIn Marketing Hero
About Course
LinkedIn is the ‘social network’ for work. No matter what trade you are in; with LinkedIn, you can grow your network and connect with people who can bring you wonderful new opportunities.
In this course, we start from the very basics. We show you how to create a professional LinkedIn profile; how to connect with influential leaders in your industry; how to get noticed by them; how to grow your professional network; how to be noticed by your peers and how to establish a rapport that translates into results.
This course is targeted at beginners, but leads into intermediate-level topics. We guide you through the basic setup to negotiating the LinkedIn algorithm, to using the LinkedIn Pulse and even using LinkedIn advertising to get more sales and leads.
Do look at the course table of contents to get an idea of what you’ll learn.
What Will You Learn?
- Using LinkedIn for marketing
- Setting up a great LinkedIn profile for success
- Creating connections with important people
- Establishing a noticeable public presence on LinkedIn
Course Content
Getting Started With LinkedIn
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What is LinkedIn?
00:00 -
LinkedIn VS Facebook and Twitter
00:00 -
What can you use LinkedIn For?
00:00 -
How to Use This Course
00:00
Building Your LinkedIn Profile
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How to Create a LinkedIn Profile
00:00 -
7 Common Mistakes to Avoid In Your LinkedIn Profile
00:00 -
What to Use in Your LinkedIn Photos
00:00 -
Crafting Your Professional Summary
00:00 -
Setup your Custom LinkedIn Profile URL
00:00 -
Getting Your Recommendations on LinkedIn
00:00 -
Selecting the Right Background Picture
00:00 -
Making it Easier For People to Reach Out to You
00:00 -
Writing a Great Headline for your Profile
00:00
Building Your LinkedIn Network
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Crafting Your Professional Story
00:00 -
Engaging and Connecting with Leaders in Your Niche
00:00 -
Joining and Communicating in Groups
00:00 -
Building Connections by Engaging on People’s Posts
00:00 -
Asking for Introduction and Leads
00:00
Crafting Contents on LinkedIn
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Your LinkedIn Feed
00:00 -
What is LinkedIn Pulse
00:00 -
Creating Content on LinkedIn
00:00 -
Using Videos to Grow Your Personal Brand
00:00 -
How to Craft Content for LinkedIn Pulse
00:00 -
Writing Effective and Engaging Articles
00:00
Marketing With Pages on LinkedIn
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Setting Up a LinkedIn Page
00:00 -
LinkedIn Page Posting Strategy
00:00
LinkedIn Groups
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How to Setup a LinkedIn Group
00:00 -
Setting the Rules for the Group
00:00 -
How to Grow Your LinkedIn Group
00:00 -
How to Manage Your LinkedIn Group
00:00 -
Keeping Your LinkedIn Group Active and Engaging
00:00 -
How to Get People to Post on Your LinkedIn Group
00:00
Managing Your Contacts
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Finding Your Ideal Contacts on LinkedIn
00:00 -
Sending a Good Connect Request
00:00 -
Downloading Your LinkedIn Contacts
00:00 -
How to Find Email Addresses of Your Leads
00:00
Messaging Your Leads
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Correctly Reaching Out to a Contact Through Messages
00:00 -
How to Schedule Appointments Through Messages
00:00 -
Following Up Correctly
00:00
LinkedIn Advertising
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LinkedIn Advertising Overview
00:00